New packaging to protect crop technology for farmers to be launched at Harpenden lab
PUBLISHED: 14:00 05 December 2018
Vital packaging for a crop protecting technology will be launched at a famous Harpenden agricultural lab this week.
At Rothamsted Research Hertfordshire Euro MP Alex Mayer will launch the packaging for a special type of protection against destructive spores made by Dr Kerry O’Donnelly Weaver and Dr Angela de Manzanos Guinot.
Before now, Fungi Alert could not be transported across along distances without the special packaging protecting the delicate sensors.
It means the smart technology can now be sold to European markets.
Alex said: “New inventions don’t just magically appear, a good idea is like a seed which needs to be watered and have the right conditions. Inventors and entrepreneurs need funds, investment and access to European markets.
“Fungi Alert are successfully traversing the so-called ‘death valley’ of time between developing an invention and getting it to market.
“I am delighted that this new packaging will help them expand and get their innovative product into more fields, increasing food production and decreasing cost.”
Fungi Alert helps farmers to avoid losing harvests. It also cuts down on chemicals and minimises cost.
Dr Weaver said: “The packaging means we can sell our technology. It’ll hopefully give us a stronger brand and help us compete across Europe.”
It will be launched in the Lawes Innovation Hub at 10.15am on December 7.