Harpenden project ensuring no girls miss prom because of poverty

PUBLISHED: 12:00 11 March 2019 | UPDATED: 13:10 11 March 2019

Lara Davis founded All Dressed Up. Picture: Lara Davis

Lara Davis founded All Dressed Up. Picture: Lara Davis


No girl need struggle to afford a prom dress thanks to a new Harpenden project which has just launched.

Lara Davis founded All Dressed Up. Picture: Lara Davis Lara Davis founded All Dressed Up. Picture: Lara Davis

All Dressed Up is a not-for-profit project to source and donate prom dresses to underprivileged teenagers in and around Harpenden.

It was set up by Lara Davis after she found out that the average cost of an end-of-term frock to be £200.

She said: “The cost doesn’t stop there with shoes, bag, nails, hair, professional make-up and cars also forming part of the prom experience.

“No teenager wants to miss their school prom but increasingly many do, because the family finances just can’t cover it. Lots of people have lovely dresses sitting in their wardrobe that they will never wear again.

“I launched All Dressed Up because I think it’s a perfect way to help more girls get to their prom.”

Lara is launching the project by letting underprivileged teenagers pick a dress at an invite-only event in a pop-up shop in Luton.

She is looking for prom dress donations before April 30 - she accepts new or second-hand dresses in a clean and ready to wear condition of all styles and sizes.

Lara added: “To ensure that dresses reach those in most financial need we’re asking schools, youth workers and social workers to identify young people that will most benefit.

“They’ll be invited to The Mall’s pop-up prom dress shop where they will hopefully find a dress they love, to wear for their prom.

“We’re also hoping to get hair stylists, nail technicians and make-up artists along to give the girls a bit of a pamper.”

Marketing manager at The Mall Luton, Lavinia Douglass, said: “As soon as Lara approached us to get involved, we were excited.

“This is a fantastic project which The Mall are delighted to support and help in any way we can.

“Hopefully it will enable more teenagers to attend their prom, which has become an important milestone and part of finishing school.”

There are donation points at numerous spots around the county, including at St Albans district council’s Civic Centre, M&Co in Harpenden, The Howard Centre Management Suite in Welwyn Garden City, and The Mall Luton’s Management Office.

To find out more about All Dressed Up, visit www.alldressedup.org.uk

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