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Harpenden and St Albans eco-business: Evening wear lending service

PUBLISHED: 14:24 14 August 2019 | UPDATED: 14:26 14 August 2019

Hertfordshire duo Julie and Domenica set up clothing loan company LiLi, short for Love it, Loan it. Picture: Dominic Lipinski/PA Wire/PA Images

Hertfordshire duo Julie and Domenica set up clothing loan company LiLi, short for Love it, Loan it. Picture: Dominic Lipinski/PA Wire/PA Images

PA Wire/PA Images

Two women saw a gap in the market for an eco-friendly, anti-consumerist way to wear stunning evening dresses.

Do you ever get to the point where you feel like you're buying a new dress for an event, even though you've got numerous perfectly nice dresses hanging in your wardrobe, all of which have only been worn once? And then, inevitably, you end up spending even more money to buy a dress to join the ranks.

It is a dangerous pattern, both for our bank accounts but also, more importantly, for the environment and the continued use of cheap labour forces.

The fast fashion industry is the second most polluting industry on the planet, making up five per cent of global CO2 emissions. It also encourages the use of under-paid foreign labour, which is unethical and counterproductive to a progressing world.

That is why Hertfordshire duo Julie and Domenica set up clothing loan company LiLi, short for Love it, Loan it.

The company allows people in Hertfordshire to lend their evening wear items on the website and get money for it. The item is hired at a rental cost and freely delivered. This is beneficial to both the lender and the person loaning the item.

Julie, one of the founders of LiLi, said: "Help us make a small but profound change by joining our network and borrow beautiful, rarely worn pieces.

"Forget the yearly wardrobe cull, if you love it then loan it instead."

Find out more at www.liliuk.com/about.

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